SEM & Display
Search Engine Marketing is an advertising strategy with focus on search engines, in order to bring people that are searching for specific keywords in those search engines to your website and, therefore, maximize your website’s visibility where your potencial clients are.
Search engine marketing (SEM) is a form of Online Marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through advertising.
Search Engine Marketing (SEM) is complementary to SEO (leveraging non-paid results in research pages results). By using search engine’s advertising tools, one can is increasing the visibility of the website in the paid positions, allowing the website to become more visible in a more immediate way. This complements SEO because on the one hand it complements the your website’s visibility in the organic positions (non-paid) with the paid positions, and on the other hand by bringing more traffic from specific and relevant keywords.
Display is an advertising strategy focused on bringing people to your Website or to increase the brand visibility, by displaying ads (image, video and text formats) in specific paid placements on websites, via, for example, Google’s Display Network (Youtube, Gmail & others) or Affiliate Partners.
Display is a type of advertising online where it is possible to advertise on websites, choosing a specific audience, with different kinds of ads like, image, video or text.
Display’s main goals are increase brand visibility, drive traffic to the website or Performance, by defining an audience, based on the websites’ context, to which one wishes to advertise.
How can we help
Whitekube professionals apply all their know-how in analysis and math to manage your investment in online advertising. By using these platforms we can manage and optimize your investment in order to get the best ROI.