Frotcom
Frotcom
Goals
Our Goal was to build a strategy that would target the audience that can lead to a prospect. Being a niche market and B2B, the challenge was also to increase the volume of Leads and try to maintain or decrease the cost per lead. In terms of ads, the goal was to build a strategy that would suit more than 30 countries, from Google Search to Meta Ads or even Linked In.
Results
In one full year with the Search and Display strategy applied, we saw only more 18% cost and an increase of 41% in the volume of Leads with -3% cost per Lead. This means we increased the spend but the portion of Leads was more with a lower cost per Lead. Also, we got more clicks by 48% with a lower cost per click which with more clicks didn't lower the traffic quality but the opposite!
Action
We started with Google Search and it was our main focus. We split the campaigns per relevance and we used different bidding types as well. Having more control over the ads average position in some specific keywords allowed us to fight the higher cost per click with a higher conversation rate.
Results
In one full year with the Search and Display strategy applied, we saw only more 18% cost and an increase of 41% in the volume of Leads with -3% cost per Lead. This means we increased the spend but the portion of Leads was more with a lower cost per Lead. Also, we got more clicks by 48% with a lower cost per click which with more clicks didn't lower the traffic quality but the opposite!
On Google Ads we had +41% of Leads and -3% cost per Lead with only more 18% ads spend!
The partnership with WhiteKube has been important to the success of our digital advertising campaigns. The team optimized the Search strategy for each market and language, continually testing new ad formats to improve conversion rates. In addition, we explored other platforms together, such as Meta and LinkedIn, ensuring a diverse and effective approach to maximize our results.
