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Goals
Our objective was to build a structure to maximize the website traffic of a specific target audience and for this one to interact with some key actions/points on the website. Also, it was our goal to create a data-driven online advertising strategy that maximizes traffic, engagement, and conversions on the website leveraged by Google Analytics 4 insights, for us to be able to refine audience targeting, optimize ad creatives, and allocate budgets effectively per different channels with different campaign types and goals.
Results
In only one year after we applied the ads strategy the website key events increased 181% with only more than 87% of clicks. Alongside this improvement, we were still able to increase the social engagement at the same time in 92% creating a balance between social engagement and website traffic.
Action
We created an ongoing ads strategy alongside thematic campaigns and separated campaign types for ongoing and thematic campaigns. For this, we used Google Search with the application of a brand positioning for the ongoing and Display and YouTube for thematic campaigns. This was supported with Meta Ads in which we build a strategy only to sponsor posts and depending on the content we split the campaign goals for website traffic and engagement. On the ongoing, we narrow the audiences and for the thematic campaigns, we open to a broader audience.
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Results
In only one year after we applied the ads strategy the website key events increased 181% with only more than 87% of clicks. Alongside this improvement, we were still able to increase the social engagement at the same time in 92% creating a balance between social engagement and website traffic.
The website key events increased 181% with only more 87% of clicks!
Starting to work with WhiteKube was a milestone in our branding campaigns. They helped us create an effective online advertising strategy, defined clear KPIs and set up reports that improved our analytics capabilities. Also, they helped us standardize processes across the various internal structures, bringing organization and efficiency.
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