FC Porto
FC Porto
Goals
FC Porto was trying to increase their community on Instagram with good-quality Followers. Good quality means followers that will engage with their content and also share the word: ”FC Porto”. How to reach the right Audience (FC Porto supporters who are not already their followers on Instagram)?
For this challenge, FC Porto partnered up with Iker Casillas but the still was the question of how to explore this and how to target the right audience for the contest to succeed and for the followers to increase.
Results
We capture more followers targeting users from many different channels besides only Instagram and we succeed to increase the followers in 3,75% on a Profile with already almost 1M followers at the time.
Action
We took the risk and we didn't only use Instagram to boost the followers as the most direct campaign possible. To gain more followers we used other channels to bring new followers to FC Porto's Instagram. We used Youtube and Facebook with video ads to create awareness and with this collected audience with target with Display and Facebook campaigns to redirect directly to the contest post on Instagram.
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Results
We capture more followers targeting users from many different channels besides only Instagram and we succeed to increase the followers in 3,75% on a Profile with already almost 1M followers at the time.
Increased 3,75% Followers on a Profile with almost 1M!
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