Yamaha
Yamaha
Goals
The primary objective was to increase website traffic and user engagement while encouraging potential customers to locate a dealer, book a visit (lead), or visit the dealership in person to see and buy the Yamaha new model (Nmax). This goal was achieved through a combination of strategic ads content, user-friendly navigation on the Landing Page, and conversion-driven call-to-actions (CTAs). The challenge here was to measure the dealership visits that were impulsed by the ads and to reach the correct audience for this motorbike segment.
The goal was a mix of brand awareness of Yamaha new model and the performance to try to boost sales by measured metrics (online and offline).
Results
With a low budget campaign we targeted 2.75 million users who saw at least the ad/post and from 16% goal conversion rate, 30% of it was to book a visit to dealership or show intention to visit the dealership in person. The sales increased after one week of the campaign stopped and the spike of sales and the duration of one month.
Action
To optimize the budget, we focused in generating reach at the lowest price to the most relevant targets as well as engagement with the website (avg. session duration, engagement rate and mostly by pages/session on the ones with the main Goal CTAs) and follow which traffic was bringing more Key events related with to locate a dealership or to book a visit (lead). With this we focused on different channels since Social, like Facebook and Instagram, but as well Google Search, Google Display to Youtube. Depending on the channel campaign objective we optimize it for different KPIs.
Results
With a low budget campaign we targeted 2.75 million users who saw at least the ad/post and from 16% goal conversion rate, 30% of it was to book a visit to dealership or show intention to visit the dealership in person. The sales increased after one week of the campaign stopped and the spike of sales and the duration of one month.
The new model interest & sales had a spike during one month after the campaign!
